Don’t Vote For Pedro

by Jeff Rummel

In Napoleon Dynamite, While running for class president, Pedro’s big talking point was “vote for me, and all your wildest dreams will come true.” This is a popular stance with politicians, it’s simple, romantic and reassuring. No really believes that Pedro can make their wildest dreams come true, but it’s reassuring to hear.

Unfortunately there are a lot of web agencies taking the Pedro approach. They make a similar veiled promise, to keep you in the consultation. This approach keeps you in the consultation, you feel reassured. Everyone can talk about pie in the sky dreams, and avoid talking about the real-world details of how much work it takes to make dreams come true.